Okay, I admit it. I didn’t know much about Robert Goulet before reading his obituary today. (Come to find out, he was born in Massa-two-shits! Represent.)

Be that as it may, he starred in one of the most humorous commercials of recent memory, and I kinda loved him for it. I can’t remember what the ad was for … some kind of snack food … but Goulet was a (ceiling-crawling) bogeyman who messed up the shit on your desk in the afternoon if you let yourself fall prey to the post-lunch slump.

Not only was the commercial funny—even on repeated viewings—it took some derring-do for a guy of his generation to act so … I dunno, wacky. It was all William Shatner–like, only not creepy and pathetic.

I’m sure people more sophisticated than I will remember Goulet for his highbrow accomplishments, but he’ll always be the dude who kicked a cup of pencils off some lady’s desk to me.